How To Use Social Media To Reach Property Buyers Online
Social media is a huge part of our lives these days and to some it is just as essential as eating or sleeping. Studies have found that 99% of all first time home buyers under 40 search & compare homes online before buying their first home. These are the very people that depend on the internet for everything, from work to even food delivery.
Home buyers also depend greatly on the internet to research about the area or neighborhood that they would like to buy a home in. Images, videos and now 360 images & Videos are being used by home buyers to understand the area & property even before making a site visit.
In this age driven by technology, it is paramount for home sellers that they quickly adapt to this ever-changing online landscape and successfully promote their properties across multiple social media networks.
How to market your property on various social media networks?
Facebook is the largest social media in the world, with millions of users actively using it every day. Now imagine, being able to show a detailed listing for your property with images and video to every person who is looking for a property in a 20km radius. That is the kind of capability that Facebook provides to target a core demographic. It also boasts great analytic tools to help you interpret results better and improve your marketing strategy.
Facebook is a great platform to help potential home buyers to actually feel what is like living in the home and in the neighborhood.
Here are some useful resources to help you with Real Estate Facebook Marketing
Youtube is the second largest search engine in the world next only to Google, 300 hours of video content is uploaded to Youtube every minute. Using this platform to showcase a home tour or a neighborhood guide has proven to be beneficial for a lot of home sellers as it attracts genuine buyers and helps them make a property buying decision.
Here are some useful resources to help you with Real Estate Youtube Marketing
Instagram is the fastest growing social media platform in the world and with such a large & open community it gives rise to lots of interactions on your property and neighborhood photos. Not only does it help content reach a large and varied audience. It also helps create genuine intrigue into the property and the neighborhood.
Here are some useful resources to help you with Real Estate Instagram Marketing
There you have it, start off with these simple tips in mind and begin your journey into real estate social media marketing.